Identificación de Patrones Emocionales Básicos en Publicidad Audiovisual Utilizando Modelos Vectoriales por Adaptación

At present, the analysis of the results of advertising and marketing studies is done qualitatively in terms of the experience of a marketing analyst, thus generating little certainty and uncertainty of the effectiveness of the feelings and the message emitted. Brands are connected with the idea that...

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Bibliographic Details

Main Author:	Arango, Sebastián (author)
Other Authors:	Maturana, Miryam (author), Ruiz, Lorena (author)
Format:	article
Language:	English
Published:	2018
Online Access:	https://knepublishing.com/index.php/KnE-Engineering/article/view/1461 http://ridda2.utp.ac.pa/handle/123456789/4155
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